Ynon Kreiz, chairman and CEO of Mattel, weighs in on the fruits of the strategy, trends in retail, the endurance of brands like Barbie and Thomas and more.
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Delivering the opening keynote address of the TV Kids Summer Festival today, Ynon Kreiz outlined the transformation strategy put in place to “unlock the true value of Mattel.”
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Ynon Kreiz, the chairman and CEO of Mattel, will take part in a keynote conversation during the TV Kids Summer Festival, which is being held from June 7 to 10.
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Ynon Kreiz has been appointed as the next chief executive officer of Mattel, effective April 26, as Margo Georgiadis, who was named CEO last year, resigns from her executive and board duties.
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Ynon Kreiz, a director of Mattel since June 2017, has been appointed non-executive chairman of the board of directors, effective at this year's annual meeting of stockholders.
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