New Apparel Partners for Yu-Gi-Oh!

Konami Cross Media NY has signed new global apparel deals for Yu-Gi-Oh! with Steady Hands, Vanquish Fitness and Creating Fun.

Steady Hands will deliver a line of bespoke Yu-Gi-Oh!-themed knits, as well as other garments such as tees, button-ups and a blanket. This main collection follows Steady Hands’ initial accessory-only capsule collection inspired by the Yu-Gi-Oh! trading card game.

Vanquish Fitness will provide Yu-Gi-Oh!-inspired fitness garments, gym joggers, hoodies and track suits. The company is based in London and was launched in 2015.

Creating Fun will offer products that Yu-Gi-Oh! fans have never seen before. The boutique online retail shop is known for its focus on premium fabrics and launching U.S.-based fashion brands for popular Japanese IP.

“Each of our new partners is looking to expand their anime presence in the marketplace, and Yu-Gi-Oh! is their top choice,” said Jennifer Coleman, VP of licensing and marketing at Konami Cross Media NY. “These agreements will bring new lines of athletic wear, high-end jackets and bespoke knitwear, a new apparel offering for the Yu-Gi-Oh! merchandising business.”