JAKKS Named Master Toy Licensee for New Mega Man Series


DHX Brands and Dentsu Entertainment have appointed JAKKS Pacific as the worldwide master toy licensee, excluding Asia, for the new animated series Mega Man.

The multiyear license agreement allows JAKKS to exclusively manufacture, market and distribute a range of consumer products, including action figures, figurines, playsets, accessories, everyday dress-up and role-play items, Halloween costumes, plush and vehicles inspired by Mega Man. The new animated series, intended for kids aged 6 to 11, will introduce Mega Man’s alter-ego, Aki Light.

Based on Capcom’s legendary Mega Man video-game franchise, the 3D-animated series goes into production this summer at DHX Media’s Vancouver studio. The series is a co-production between DHX Media and Dentsu Entertainment USA. The master toy deal was brokered by CPLG North America. Cartoon Network in the U.S. and DHX Media’s Family CHRGD in Canada have licensed the show for broadcast. Man of Action Entertainment (Ben 10, Generator Rex, creators of the characters and team featured in Big Hero 6) will write and executive produce the series in collaboration with DHX Media and Dentsu Entertainment.

Peter Byrne, the executive VP of DHX Brands, said, “With 30 years of heritage, Mega Man is a truly iconic kids’ brand. We’re looking forward to working with JAKKS to bring an inspirational range of toys to a whole new audience. It’s an exciting addition to the DHX Brands portfolio.”

“I grew up with Mega Man and am a big fan, so I’m thrilled for JAKKS to team up with DHX Brands and Dentsu on the new animated series,” said Jack McGrath, the COO of JAKKS Pacific. “JAKKS will bring to life the characters of this terrific franchise through a wide range of toys and costumes for a new generation of kids.”