iQIYI Renews Content Deal with BabyFirst

The Chinese streamer iQIYI has extended its content syndication agreement with First Media’s BabyFirst for fresh episodes from several new and original series from its slate.

The deal marks the third year that BabyFirst has syndicated its educational content in China. The slate of programming, aimed at babies and toddlers, headed to iQIYI includes three brand-new series: My Animal Friends with Robi, which follows a baby robots as he befriends wildlife; Googoo & Gaagaa, a musical show featuring the titular pair of babies; and Shapes School, a 3D animated series about learning shapes.

Other shows from BabyFirst headed to the streamer include My Play Pals, Petey Paintbrush, Harry and Larry Pros Who Help, Zumbini Time, Best of Baby First, Baby Class and Baby Playpen.

“We’re pleased to deliver even more premium educational content for babies and toddlers to Chinese families,” said Guy Oranim, CEO of BabyFirst parent company First Media. “Our programming for babies can transcend borders, so it’s a big focus for us to continue expanding our global distribution.”