Hopster & Scotland’s STV Ink Streaming Deal


Hopster has entered into a partnership that will see its preschool content become available on STV’s online streaming platform.

Under the agreement, hundreds of episodes of shows such as In the Night Garden will become accessible on a new dedicated Hopster-branded children’s area within STV Player. The lineup will also include series such as Little Malabar, StoryBots, Punky, Clever Brenda and Two Minute Tales.

The Hopster-branded children’s area is available as of today on STV’s website and a range of connected devices. Hopster and STV are already planning the next phase of their partnership, which will involve enabling STV Player users to subscribe to Hopster directly via STV’s website and bundling the Hopster app with STV’s new ad-free subscription version of STV Player.

Nick Walters, the CEO of Hopster, said, “We couldn’t be more excited to be powering STV Player’s new children’s service. We started Hopster to help make screen time a win-win for kids and parents through fun educational programming without the ads. Through our new agreement with STV, we hope to reach thousands of families and help them keep their little ones entertained in a safe and ad-free environment.”

Simon Pitts, STV’s chief executive, added, “We’re delighted to be partnering with Nick and his award-winning team at Hopster to bring a wide range of fun and educational preschool programs to STV Player. At a stroke this gives STV Player a compelling kids’ offer for the very first time.

“We have ambitious plans to turn STV Player into a world-class streaming service, delivering a personalized STV for everyone. The Hopster-STV partnership reinforces our reputation as Scotland’s number one streaming service for family viewing.”