Hasbro Upgrades Revenue Forecast

Hasbro is projecting its full-year revenues will rise by mid-single digits on the heels of gains in its digital gaming business.

The toy giant reported Q2 revenues of $980.8 million, a 1 percent decline, as gains in its Wizards of the Coast and digital gaming segment were offset by weaker results in consumer products and entertainment.

“Hasbro’s return to growth in the first half of 2025 is clear validation that our ‘Playing to Win’ strategy is working,” said Chris Cocks, CEO. “We delivered record-setting results from Magic: The Gathering, alongside strong contributions from our games portfolio, licensing partnerships and digital initiatives. With this momentum, we’re increasing our full-year outlook and positioning Hasbro for sustained growth in 2025 and beyond.”

Wizards of the Coast and digital gaming revenues rose 16 percent, driven by Magic: The Gathering. Consumer product revenues fell 16 percent as growth in licensing was more than offset by anticipated softness in toys. The entertainment segment saw revenues fall by 15 percent.