Hasbro Promotes Sally Carnota in Licensing Division


Hasbro has promoted Sally Carnota to senior director of U.K. licensed consumer products.

In her new role, Carnota will focus on expanding Hasbro’s brands into new categories and channels of distribution while leading and strengthening the company’s base of existing partners and retailers. She will also work closely with the entertainment brand marketing team to ensure the U.K. continues to lead in delivering innovation.

Previously, Carnota was the director of licensed consumer products for the U.K. and Ireland. She originally joined the company in 2015 to lead the U.K. and EMEA retail development team. Prior to joining Hasbro, she worked at ViacomCBS Paramount Pictures.

Carnota will be based out of Hasbro’s Warren Street office in the U.K. and report to Marianne James, VP of EMEA and Asia licensed consumer products.

“Sally has been integral in expanding Hasbro’s EMEA licensing business,” James said. “She continues to build strong licensee and retail partnerships across the U.K. and Ireland and execute at scale, which have helped grow our brands significantly across those markets. We’re confident that Sally will continue making our U.K. licensing business a huge success in her new role and excited to see how she’ll take our brands to the next level.”

“Products, brands and retail are all passions of mine, along with being with people and building relationships,” said Carnota. “I am a proud mother of two preschool boys who remind me every day what a magical industry I am so lucky to be working in. I am excited to continue growing with Hasbro and proud to lead such a talented team to make our amazing brands come to life.”