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Hasbro Partners with Cribstar for Family Brands Collections


Hasbro and Cribstar have partnered for new baby and kids collections for the entertainment company’s top family brands, including Transformers.

The Transformers range, created using the logo and shield to keep a minimalistic and unisex style, has already launched. Power Rangers and Peppa Pig collections are set to debut this month.

Following the success of Cribstar’s first collection of Peppa Pig personalization sets, a new line of Peppa Pig ribbed sets will be included in the new collection. For Power Rangers, Cribstar will launch a 3 sku jumper collection.

“We are excited to continue our partnership with Cribstar to create adorable pieces for little ones themed to their favorite Transformers, Peppa Pig and Power Rangers characters,” said Marianne James, VP of EMEA and Asia licensed consumer products at Hasbro. “With exciting new Peppa Pig content dropping through 2027 and the Transformers: EarthSpark and Power Rangers Dino Fury series premiering this fall, we’re offering fun new ways for families to show off their fandom in the form of charming baby and kidswear.”

About Jamie Stalcup

Jamie Stalcup is the associate editor of World Screen. She can be reached at


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