Hasbro Hosting My Little Pony Pop-Up for New Special


Hasbro is set to host a pop-up installation in London on November 12 to celebrate the launch of the upcoming My Little Pony special, Make Your Mark: Winter Wishday.

The special shows how the Ponies celebrate each other’s holiday traditions, and the event will give visitors a chance to share their own hopes for the holidays. Visitors will also be able to explore their uniqueness at “Express Yourself” stations and meet Sunny.

A giant Tonies box will be present, marking the release of the company’s Sunny Starcourt story in which Alicorn goes on a mission to unite Equestria through the power of friendship. Goodie bag prizes will be available to win throughout the day. Music from My Little Pony: A New Generation and the new series Make Your Mark will play throughout the event.

The free and ticketless pop-up is taking place at the Coin Street Observation Point in South Bank, London. It will run from 12 to 5 p.m.

Make Your Mark: Winter Wishday premieres on Netflix on November 21.

“We are excited to bring a burst of color to the South Bank this November to celebrate our brand new My Little Pony special, Winter Wishday, exclusive to Netflix,” said Deborah Bryant, director of EMEA marketing at Entertainment One Family Brands. “We look forward to welcoming and inspiring everypony to share and celebrate their own wishes for the festive season.”