MIPJunior Video Highlight: BBC Studios Kids & Family’s Cecilia Persson

Cecilia Persson, the managing director of BBC Studios Kids & Family, unveiled her strategy for the new division in her MIPJunior keynote, which was followed by a fireside chat with TV Kids’ Anna Carugati.

The keynote and sit-down interview with Carugati, group editorial director of World Screen, marked Persson’s first public remarks since taking on oversight of the new unit at BBC Studios.