Hasbro & Beauty Creations Cosmetics Enter Partnership


Hasbro and Beauty Creations Cosmetics have teamed for a My Little Pony brand beauty collaboration.

The 14-piece My Little Pony x Beauty Creations Cosmetics collection, which combines cruelty-free products with the color palette and artwork of the heritage children’s brand, is set to launch on July 30. Products will range from face, eye and lip products to beauty accessories.

“We are so excited to bring this collaboration to life,” says Esmeralda Hernandez, founder and CEO of Beauty Creations Cosmetics. “This collection brings the simple feelings of childhood memories into everyday glam and allows us to relive our favorite memories when we apply our morning makeup. I have been a fan of My Little Pony since childhood, and now my daughter is a fan of My Little Pony as well; the love of this collaboration is something special that we can share.”

“We can’t wait to deliver the color, magic and friendship that our beloved My Little Pony franchise is known for into this stunning collection with Beauty Creations Cosmetics,” said Marianne James, senior VP of global licensing at Hasbro. “By bringing this fun booth demo to Licensing Expo, attendees and our industry friends can get a taste of the exciting My Little Pony brand experience that has captivated multi-generational fans for over 40 years. From kids, trendy tweens and teens to moms who grew up with the Mane 6, the ponyverse is for everyone.”