Hachette to Develop Multi-Format Books for Mr Bean

Hachette Children’s Group has been appointed as the master publisher for both the live-action and animated versions of Mr Bean and will develop multi-book formats.

“The highly visual, very colorful Mr Bean is an obvious fit for children’s publishing,” said Leah James, publishing director at Hachette Children’s Group. “He’s also one of the most recognizable characters in the world, with a strong and enduring fan base. We are looking forward immensely to bringing his unique comedy to what we are sure will be a massively successful range of books.”

The first titles are expected to be released this year. The program includes The Mr Bean Search and Find Book, which will arrive in bookshops in September 2026, a joke book and a range of comic books that will take their inspiration from the animated adventures of Mr Bean.

Imagery from both live and animated formats informs a licensing campaign that includes homeware, stationery, T-shirts, toys, collectibles, bags, greetings cards, food gifting and amusement plush.

Mr Bean’s licensor, Bulldog Licensing, is pursuing new and expanded opportunities for the property in kids’ and adults’ markets.

“Mr Bean had an exceptional 2025 as a leading licensed entertainment brand, and this new partnership exemplifies the brand’s strength and enduring appeal,” said Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “Working with Hachette Children’s Group is a significant evolution for this much-loved property as we continue to diversify the franchise with premium brand extensions.”

“Mr Bean first appeared 35 years ago and remains as popular as ever, inspiring both a new animated series and incredible sales across the merchandising programme,” said Bulldog’s managing director, Rob Corney. “The publishing category is always important, and we’re delighted to be working with one of the most respected names in the business to bring this iconic character to multiple book formats.”