New Licensing Agents Secured for Mr Bean Brand


Banijay Kids & Family has secured three new licensing agents for Mr Bean, as well as a plush collectible deal with Danbury Mint.

Bulldog Licensing in the U.K., Black White Orange in the Indian subcontinent and WP Brands in Australia and New Zealand have signed on to represent the brand in their respective regions. Danbury Mint, meanwhile, will create a Steiff collectible Mr Bean Bear for the U.S., Germany and the U.K.

Earlier this year, Mr Bean: The Animated Series was commissioned for a fourth season. It is produced by Tiger Aspect Kids & Family, in partnership with Warner Bros. Discovery and ITVX, through deals agreed by Banijay Rights. Rowan Atkinson executive produces and voices Mr Bean. The new season will premiere in 2025.

“Mr Bean is a globally loved icon that has maintained unrivaled worldwide appeal for 30-plus years,” said Roubina Tchoboian, head of global licensing at Banijay Kids & Family. “We are proud to be representing the brand, and with Bulldog, WP Brands and Black White Orange in place, we have the perfect partners to trigger an ambitious and extensive licensing program, which meets the huge appetite from fans across the world.”