eOne Expands Team in China

Entertainment One (eOne) has brought on new talent at its recently-launched Shanghai office to drive the growth of its preschool portfolio across China.

Pengchong Xu will head up the consumer products team as eOne’s new VP of licensing for Family & Brands in China. Frida Zhang, who has held positions at Mattel, SC Johnson, L’Oreal and Coca-Cola, joins the company as VP of marketing for Family & Brands in China. The two additions to eOne’s leadership team will focus on the expansion and rollout of the company’s Peppa Pig, PJ Masks, Ben & Holly’s Little Kingdom and Ricky Zoom properties in the region.

Iwen Lee has been appointed eOne’s manager of product development for Family & Brands in China. Lee, who reports to Xu, will oversee the approvals of licensed products for the market.

“We’re in the midst of a significant period of growth here at eOne, and our family brands have performed exceedingly well in the past 12 months,” said Olivier Dumont, president of eOne Family & Brands. “I’m very proud that we’re strengthening our presence in China by making strategic new hires that will bring invaluable expertise and leadership to drive growth and market penetration in this key territory. The teams based on the ground in our Hong Kong and Shanghai offices will help underpin the success of our brands and build an infrastructure to support their continued growth for many years to come.”