Enabling Genius Sends Phonics School to China

LONDON: Edutainment specialist Enabling Genius has inked a deal with digital publishing partner Wisdom Edition for the preschool literacy series Phonics School in mainland China.

Phonics School aims to teach little ones about letter recognition, letter-sound association and shape tracing. Wisdom Edition will develop 16 original digital books based on the 16×5-minute animated show for its reading platform Pickatale and distributed directly to 20,000 schools around the country. A variety of interactive touch-feature and integrated video from the series will be designed to promote discovery and learning.

“China offers a tremendous market opportunity for edutainment since parents value education and English-language learning,” said Hana Rolles, co-founder of Enabling Genius. “The country has a growing shortage of qualified English teachers, while curriculums and materials used throughout the country are largely decentralized. Wisdom’s Pickatale platform is the ideal place for Phonics School to meet these challenges.”

“Parents and teachers are looking for high-quality products that enhance both in-class and after-class learning for children,” added Wisdom’s COO, Mark van der Maas. “Phonics School tells an engaging visual story which is both entertaining and educational. We loved the story of the letters coming to life and taking children on an edutaining adventure filled with magic.”