Dr. Seuss Enterprises has tapped Tatjana Blanusa for the role of director of global licensing and retail development.
In her new role, Blanusa will identify and activate new licensing partners and build the company’s relationships with retailers to drive sales, brand affinity and channel growth worldwide. She will also play an integral role in planning and developing new environmentally friendly initiatives and collaborations.
Blanusa will report to Julie Dill, VP of global licensing, marketing and communications. Prior to joining Dr. Seuss Enterprises, Blanusa held several key account/sales, customer marketing and brand partnership roles at The LEGO Group, beginning in 2008.
“Tatjana is a dynamic brand executive with strong sales and retail experience, making her the perfect fit for this role,” said Susan Brandt, president of Dr. Seuss Enterprises. “I’m excited to work with Tatjana to grow our global licensing program and promote our brand at retail and in new and innovative ways.”
“I’m honored to bring my experience in business development to Dr. Seuss—a brand that I feel incredibly connected to, especially since I grew up reading Dr. Seuss’s books and share his hometown of Springfield, Massachusetts,” added Blanusa.