New Seasonal Partnerships for How the Grinch Stole Christmas!


WildBrain CPLG has signed a raft of seasonal licensing deals across the U.K. and Europe for Dr. Seuss Enterprises’ How the Grinch Stole Christmas!

Revolution Beauty extended its partnership with the brand for a new Grinch-themed Christmas range, which includes an advent calendar, makeup and beauty gifts.

The new Revolution Beauty products are available now on the company’s website and via U.K. retailers such as ASOS, PrettyLittleThing and Superdrug.

WildBrain CPLG also entered a partnership with adidas for a Grinch-themed version of the Forum Low shoe, featuring a long-hair suede upper in the Grinch’s signature green color, a tongue illustrated with the character’s eyes and lace jewels depicting his sidekick Max and stolen presents. It is available worldwide in adult and junior sizes on the adidas website and at select retailers.

In the U.K., a new partnership was forged with Brigit’s Bakery for a “Grinchmas” afternoon tea bus tour in London. Existing U.K. licensees are launching new product lines as well, including RMS for toys, games and craft kits at The Entertainer; H&A for health and beauty at Superdrug; and Fizz Creations for games and Christmas crackers at The Range.

Primark has expanded its How the Grinch Stole Christmas! line with new categories, including Christmas decorations, stationery, games, pet accessories (Fizz Creations), health and beauty (H&A), confectionery (Modern Gourmet Foods) and homewares (Character World). Home Bargains has also added to its exclusive range, expanding into the health and beauty and confectionery categories.

New festive apparel is available across U.K. retailers such as ASDA, Sainsbury’s, Tesco, Next, Marks & Spencer, Very, Morrisons, Pep & Co and Vanilla Underground.

In Germany, publishing retailer Thalia is extending its How the Grinch Stole Christmas! range with new products including snow globes, breakfast bowls and dish towels, while existing licensee Elyaf has launched a new festive apparel collection at C&A.

Polish fashion retailer LPP will be introducing an extensive range across its stores, while Inditex is rolling out new products across Europe, including a T-shirt in Zara available online and pajamas and Christmas jumpers with Lefties.