WildBrain Preps CG Refresh of Strawberry Shortcake

WildBrain is planning to bring the classic Strawberry Shortcake to life in CG animation for the first time via a live-action/animation hybrid baking show, micro-shorts, full minisodes and lo-fi ambience videos.

“Strawberry Shortcake is a true icon, beloved by generations around the world,” said Erin Morris, VP of strategic global franchise and retail at WildBrain. “This evolution blends the nostalgia of Strawberry’s classic bonnet-and-bloomers style with CG animation and storytelling designed to captivate both new and long-time fans across generations and geographies.”

The new digital content slate includes The Berry Best Baking Show, a 12-episode live-action/animation hybrid show for kids ages 4 to 8. The first four episodes will premiere weekly on YouTube beginning March 19, with the second batch of four beginning their weekly rollout on May 14. The final four will begin to launch on July 9.

The new slate also includes 26 CG-animated shorts of 3 to 4 minutes each, set to roll out on YouTube later this year, as well as 52 CG-animated micro-shorts of 15 seconds each starring Strawberry and her cat Custard. The micro-shorts will begin dropping weekly on YouTube and other social platforms on February 5. Also, lo-fi ambience videos will debut on YouTube on February 5.

To go along with new content, the Strawberry Shortcake franchise has continued to expand its footprint in the toys and games sector with new licensing partnerships. A global collaboration with L.O.L. Surprise! has introduced the L.O.L. Surprise! Loves The World of Strawberry Shortcake Tots collection, while a collaboration with USAopoly will see exclusive Strawberry Shortcake editions of Hasbro’s Monopoly and Candy Land roll out in the U.S. and Canada this spring.

“As we expand the world of Strawberry Shortcake and her berry besties, we’re excited to partner with world-leading brands to sweeten the toy and games aisle with new products this year,” Morris said. “Fans have told us they love classic Strawberry Shortcake, so we’re pleased to create joyful, fun and sweet experiences across our digital network for today’s audiences—whether they’re discovering Strawberry for the first time or reconnecting with a childhood favorite.”