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Nickelodeon Launches PAW Patrol Safety First! Campaign


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Nickelodeon, in participation with Safe Kids Worldwide, is spreading the word about the importance of taking steps to ensure kids’ safety through PAW Patrol Safety First!, a brand-new prosocial campaign.

Launching today, November 7, the multiyear program will focus on water safety, fire safety and road safety. Olympic gold medalist and water safety advocate Michael Phelps will serve as PAW Patrol Safety First!’s global water safety ambassador.

In support of the PAW Patrol Safety First! multiplatform campaign, Phelps and the Michael Phelps Foundation will share swim safety tips utilizing core principals of the foundation’s programming featuring the PAW Patrol pups. The PAW Patrol Safety First! campaign will also co-host a water safety event in the spring of 2020, featuring Phelps and the Michael Phelps Foundation.

Additional on-the-ground safety events will be held in cities around the world, with tentpole events planned in Arizona and New York, as well as in Mexico. The campaign also includes custom PAW Patrol branded safety guides that feature tips from Safe Kids that educate kids and families about water, fire and road safety.

PAW Patrol was recently renewed for a seventh season on Nickelodeon. The CGI-animated series, produced by Spin Master Entertainment, follows a pack of heroic rescue pups—Chase, Marshall, Rubble, Skye, Rocky, Zuma, Everest and Tracker—who are led by a tech-savvy boy named Ryder. Together, they work hard to show the people of Adventure Bay that “no job is too big, no pup is too small!” The series features a curriculum that focuses on citizenship, social skills and problem-solving.






About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]

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