Disguise Extends Pact with Hasbro


Disguise has renewed its licensing agreement with Hasbro to design, market, manufacture and distribute Halloween costumes and costume accessories for three more years, commencing in 2021.

The agreement includes such brands as Transformers, Power Rangers, My Little Pony, G.I. Joe, Hasbro Gaming and more. In addition to possessing the rights to the entire Hasbro portfolio for North America, Disguise’s Hasbro rights now include Europe as well as other regions. Disguise’s Hasbro line of Halloween costumes and accessories hits stores in fall of 2021.

Further, eOne has granted Disguise rights to Peppa Pig and Ricky Zoom costumes, which will be folded into Disguise’s 2021 line.

Tara Hefter, executive VP and general manager of Disguise, said: “We are thrilled to secure such a meaningful partnership with Hasbro with rights to their entire portfolio of brands, and also with our first-ever global expansion with Hasbro. Building on the success of our line of PJ Masks costumes, we will bring fun and innovation to Peppa Pig and the first Ricky Zoom costumes to hit the market. Disguise is proud of our long-standing collaboration with Hasbro. This also marks us as being the only Power Rangers Halloween Costume licensee since inception. We look forward to our growing relationship with Hasbro and to bring these incredible characters to life year after year.”

Joan Grasso, VP of Hasbro Consumer Products for North America, added: “Disguise excels at bringing our brands to life with their high-quality costumes and innovation. We’re excited to expand our partnership to include more regions and more characters from our growing portfolio of brands.”