DHX Expands Teletubbies L&M in North America

HALIFAX: DHX Brands has inked six additional licensing deals for the reimagined preschool property Teletubbies in North America.

The new licensees are Hybrid for apparel; Amscan for paper and party goods; Playtex for sippy cups, bottles, infant mealtimes and pacifiers; Global Brands Group/AME for sleepwear; Rasta Imposta for costumes and novelty hats; and TabTale, the brand’s second app partner. More than 65 licensing agreements have been signed for the new Teletubbies to date. The reimagined series recently debuted on Nick Jr. in the U.S. and also airs on Family Jr. in Canada.

Tom Roe, the commercial director for DHX Brands, commented: “These new deals, signed in the lead-up to the U.S. broadcast launch on Nick Jr., are testament to the overwhelming interest in this brand from licensees in North America. It’s a very exciting time—we have great companies on board for consumer products and we are looking forward to growing the Teletubbies presence in North America for a new generation of fans.”