Care Bears DTC Online Store Launches

Cloudco Entertainment has launched its first direct-to-consumer online store for the Care Bears property through a partnership with Snow Commerce.

The new store serves as a hub where fans can readily access Care Bears products in one place. A variety of limited edition products and new features will be unveiled in the coming months.

Kristeen Tibbits, head of marketing at Cloudco, said: “Our first DTC store will be like a virtual hug from the Care Bears! Our dedicated fans will have the opportunity to be the first to witness new character reveals, explore first-to-market art styles and discover exclusive fan favorites offered only in the store. At the heart of this initiative is our commitment to deliver an easy-to-use, engaging and informative platform that showcases the Care Bears brand in the best possible light while celebrating the heartwarming nostalgia of Care-a-Lot and inviting our community to experience the magic of sharing and caring.

“Care Bears have been an integral part of so many lives for generations, and we’re incredibly grateful for the enduring love and support from our fans worldwide. This partnership with Snow Commerce marks an exciting new chapter for Care Bears, where we’ll be able to create cherished memories with our community like never before. Our teams have been working tirelessly to create a truly special DTC experience where fans can easily browse and purchase our products, discover new content, and engage with our community. We can’t wait to share the joy and spread the message of caring, sharing and togetherness.”

Rick Simpson, president of Snow Commerce, commented: “Knowing how highly Care Bears value their customers and fans, we’re honored to be a part of such a huge milestone in extending this iconic brand. With our new production capacity, we’ll be able to provide a fully-integrated e-commerce solution combined with global on-demand production. This partnership will create a more immersive experience by bringing Care Bears closer to their fans.”