Care Bears Launches Care Bears: Rainbow Ride Game

Care Bears, in collaboration with Nex, has launched Care Bears: Rainbow Ride, a game available on Nex Playground with Play Pass.

With nostalgia at the core, the interactive game allows players to move, dodge and jump their way through obstacles in order to unlock fun surprises as they go on a quest to get back the stolen Heart of Caring, the piece that fuels the Care Bears’ ability to spread happiness and love.

Players will experience multiple locations in the game, including the Caring Control Tower, the Whimsical Forest, Sticky Cotton Candy Cloud, Fallen Tree Trunks and Bad Crowd Minions.

“In this partnership with Care Bears, we’re combining nostalgic, beloved characters with modern technology to turn screen time into meaningful movement, all centered around our shared values of sharing, caring, happiness and fun,” said David Lee, co-founder and CEO of Nex. “Whether you’re a parent who grew up loving Care Bears, or a younger player who just wants to move, Care Bears: Rainbow Ride is a timeless experience that will bring the whole family together.”

“We’re always looking for new ways to bring the heart of Care Bears to life,” said Myles Hobbs, VP of global distribution at Cloudco Entertainment. “Partnering with Nex was a natural fit. It’s more than a game—it’s a way for families to connect, get active, and experience the spirit of caring and togetherness that Care Bears have championed for nearly 45 years. We’re thrilled to see the magic of Care-A-Lot come to life in a whole new way.”

Care Bears: Rainbow Ride has multi-player options, motion-driven gameplay and all the Care Bear characters. The game is available exclusively on Nex Playground with Play Pass.