Chuck E. Cheese Aligns with Future Today

Chuck E. Cheese has rolled out a digital out-of-home network across its chain of family entertainment destinations in the U.S. and is partnering with Future Today on a branded streaming network.

Chuck E. Cheese serves some 40 million guests annually, each spending 1.5 to 2 hours per visit. The CEC Media Network encompasses 3,000-plus screens across more than 500 venues. With Future Today, Chuck E. Cheese is set to roll out a branded streaming network aimed at kids aged 3 to 8, placing Chuck E. Cheese content alongside kids’ channels like CoComelon, Blippi and Ryan and Friends on HappyKids.

“With the launch of the CEC Media Network, we’re creating a new family-first media experience—one that blends safe, entertaining content for kids with parent-targeted messaging in an environment where families are already making joyful memories,” said Melissa McLeanas, VP of global media, licensing and entertainment for Chuck E. Cheese. “By partnering with fellow industry leaders, we’re bringing advertisers a premium opportunity to reach families through a dynamic, data-driven ecosystem built for scale, relevance, and brand safety. Chuck E. Cheese is more than just an entertainment destination—we’re becoming one of the most powerful family media platforms in the country.”

“The CEC Media Network represents a perfect blend of premium family content and strategic distribution that aligns seamlessly with Future Today’s mission to deliver quality streaming experiences,” said Vikrant Mathur, co-founder of Future Today. “By partnering with Chuck E. Cheese, we’re creating a powerful ecosystem that delivers engaging, brand-safe content to families across multiple touchpoints—whether they’re enjoying time together at entertainment centers or streaming at home. This collaboration exemplifies how trusted family brands can reach audiences in a fragmented digital media landscape while maintaining the highest standards of quality and safety that parents expect.”