Tag Archives: HappyKids

The latest episode from the TV Kids Festivals podcast is now available: Buying for AVOD.

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The third edition of the TV Kids Summer Festival kicked off today with Kidoodle.TV’s Brenda Bisner, HappyKids’ David Di Lorenzo, Canela Kids’ Maggie Salas-Amaro and Playground TV’s Daniel Nordberg talking about the acquisition strategies at their AVOD services.

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The TV Kids Summer Festival, which you can register for here free of charge, is to host a session on what AVOD buyers are looking for, featuring Kidoodle.TV’s Brenda Bisner, HappyKids’ David Di Lorenzo, Canela Kids’ Maggie Salas-Amaro and Playground’s Daniel Nordberg.

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Leading programmers share how they are finding breakout properties amid the abundance of content available on the market today.

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The unique selling point for the HappyKids platform is twofold, explains David Di Lorenzo, senior VP of kids and family at parent company Future Today.

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Atlantyca Entertainment has expanded its partnership with Future Today, which will now feature new episodes of two series on its flagship channel HappyKids.

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The TV Kids Festival opened today with Sky Kids’ Lucy Murphy, Paramount UK & Ireland’s Louise Bucknole, TFO’s Marianne Lambert and Future Today’s David Di Lorenzo articulating their acquisition strategies in a lively panel discussion moderated by TV Kids’ Kristin Brzoznowski.

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Sky Kids’ Lucy Murphy, TFO’s Marianne Lambert, Paramount UK & Ireland’s Louise Bucknole and Future Today’s David Di Lorenzo will take part in a panel to discuss acquisition strategies during the TV Kids Festival, taking place from February 7 to 10, which is open for registration at no cost.

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Advertising spending on children’s content in the U.S. rose by almost 50 percent last year, according to MediaRadar.

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Future Today, the streaming publisher behind HappyKids, has appointed Roku alum Mark Smith as VP of ad products, operations and strategy.

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