Tag: HappyKids

The third edition of the TV Kids Summer Festival kicked off today with Kidoodle.TV’s Brenda Bisner, HappyKids’ David Di Lorenzo, Canela Kids’ Maggie Salas-Amaro and Playground TV’s Daniel Nordberg talking about the acquisition strategies at their AVOD services.

The TV Kids Summer Festival, which you can register for here free of charge, is to host a session on what AVOD buyers are looking for, featuring Kidoodle.TV’s Brenda Bisner, HappyKids’ David Di Lorenzo, Canela Kids’ Maggie Salas-Amaro and Playground’s Daniel Nordberg.

Leading programmers share how they are finding breakout properties amid the abundance of content available on the market today.

The unique selling point for the HappyKids platform is twofold, explains David Di Lorenzo, senior VP of kids and family at parent company Future Today.

Atlantyca Entertainment has expanded its partnership with Future Today, which will now feature new episodes of two series on its flagship channel HappyKids.

The TV Kids Festival opened today with Sky Kids’ Lucy Murphy, Paramount UK & Ireland’s Louise Bucknole, TFO’s Marianne Lambert and Future Today’s David Di Lorenzo articulating their acquisition strategies in a lively panel discussion moderated by TV Kids’ Kristin Brzoznowski.

Sky Kids’ Lucy Murphy, TFO’s Marianne Lambert, Paramount UK & Ireland’s Louise Bucknole and Future Today’s David Di Lorenzo will take part in a panel to discuss acquisition strategies during the TV Kids Festival, taking place from February 7 to 10, which is open for registration at no cost.

Advertising spending on children’s content in the U.S. rose by almost 50 percent last year, according to MediaRadar.

Future Today, the streaming publisher behind HappyKids, has appointed Roku alum Mark Smith as VP of ad products, operations and strategy.

Future Today’s AVOD kids’ channel HappyKids has signed a deal to exclusively premiere 20 new episodes of Blippi.