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MIPJunior Pre-Opening Session Highlights Kids’ TV Challenges

October 14, 2023

MIPJunior’s pre-opening schedule yesterday featured an insightful discussion between WildBrain’s Deirdre Brennan, Keith Chapman, PBS KIDS’ Sara DeWitt and Blue Spirit’s Olivier Lelardoux, along with the presentation of stark data from Ampere Analysis about the plunge in kids’ commissions over the last year and the crucial role of known IP.