Spin Master & Moonbug Entertainment Form Alliance


Moonbug Entertainment, part of Candle Media, and Spin Master have formed a strategic alliance across licensing, content production and media management.

The partnership will focus on elevating the IP of both companies. This includes Spin Master using its expertise in preschool product development and distribution to serve as the master toy licensee for two of Moonbug’s IPs, Blippi and Little Angel.

Spin Master toys and games for Blippi and Little Angel are expected to debut in 2025.

Moonbug’s expertise in media and content production and driving channel growth will help Spin Master secure paid media on selected channels across YouTube and CTV for select brands.

Also, Moonbug will create YouTube short-form, animated content for key Spin Master properties. Content from the partnership is expected to launch throughout 2024 and publish weekly on YouTube, including Spin Master Entertainment’s newest preschool series, Vida the Vet.

“We are thrilled to partner with Spin Master, a company that shares Moonbug’s values, especially the importance of giving children around the world the opportunity to laugh, learn and grow,” said Ryan Gorman, VP of consumer products franchise, toys and retail development at Moonbug Entertainment. “Together, we will help kids interact with their favorite brands and characters in new and exciting ways across all aspects of our respective business capabilities in consumer products, content production and media management.”

“We’re excited to have the opportunity to infuse Spin Master’s signature innovation into Moonbug’s incredibly popular properties, which have enthralled children on a global scale,” said Doug Wadleigh, Spin Master’s executive VP and head of global toy brands. “We’ll leverage our deep experience in preschool play and incredible legacy of delivering onscreen moments and characters to playrooms in real life for the highly engaged fanbases of these two properties.”

“The way families enjoy entertainment today is ever evolving,” said Dan’l Hewitt, head of global partnerships at Moonbug Entertainment. “Brands and shows are used as a tool to bond, learn, entertain, play and so much more. With this new collaboration, we are redefining what a licensing relationship can look like to the benefits of both parties and their respective audiences. Together, we deliver families’ favorite shows and amplify their experience whilst leveraging our mutual strengths and expertise.”

“As children’s content consumption habits continue to evolve, we are staying on the leading edge by partnering with Moonbug to meet kids where they are,” said Jeremy Tucker, Spin Master’s executive VP and global chief marketing officer. “Together we will further deepen engagement with our globally recognized brands, with an emphasis on the power of storytelling, to inspire imaginations and new play experiences for kids everywhere.”