Masters of the Universe Launches on Cryptoys Platform

Mattel’s Masters of the Universe will be the first brand to launch on Cryptoys’ NFT platform this fall as part of the companies’ global, multiyear partnership.

Timed to Masters of the Universe’s 40th anniversary, the upcoming launch will bring the brand’s digital toys into a collectible, interactive world through the Cryptoys platform. Cryptoys are animated, playable collectibles that come to life once they’re unwrapped.

Exclusive collectible lapel pins featuring such characters as He-Man, Skeletor and Battle Cat will be given away daily at the Mattel booth at San Diego Comic-Con. Further, Cryptoys artists will be on hand at the Mattel booth to sign an exclusive poster. Fans who scan QR codes at Mattel’s booth can register to receive exclusive SDCC 2022 NFT gifts from Cryptoys.

Will Weinraub, CEO and co-founder at OnChain Studios, said: “The Masters of the Universe franchise is full of iconic characters and rich mythology that fans have been watching, playing with and collecting for four decades. Many of us grew up with Masters of the Universe, which is why we felt it was the perfect property to launch first on the Cryptoys platform as we partner with Mattel to expand these beloved characters into the metaverse.”