4K Media Adds Trio of Konami Games to Catalog

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4K Media has inked a deal to manage the Konami gaming titles Bomberman, Contra and Frogger, with new licensing programs and cross-media content to be developed.

4K Media will collaborate with Konami Digital Entertainment to develop brand strategies that include media, licensing, promotion and Konami’s management of the video games. The agreement involves the development of additional content and merchandise to bolster fan engagement.

“Loaded with retro appeal and an existing passionate gamer fan base, these captivating games have tremendous potential to further entertain the next generation of fans with all-new, immersive brand experiences,” said Kristen Gray, 4K Media’s senior VP of business and legal affairs and operations. “The possibilities abound, and we’re energized by the chance to ‘hop’ into action, as Frogger might say.”