Konami Cross Media NY has inked the first wave of apparel and accessories deals, including one with Bioworld Merchandising, for the classic video game titles Contra, Bomberman and Frogger.
New deals have also been signed with Collector Cup, Difuzed and Innex. Branded products that will be available per the partnerships include gaming gear, character-themed accessories and an exclusive line of Contra plush figures.
Bioworld Merchandising will focus on bringing lifestyle “head to toe” brand collections of fashion apparel and accessories across the three gaming IPs, bringing authentic gear to gamers in the U.S. and Canada. Netherlands-based Difuzed will develop products for Europe, the Middle East and South Africa.
Specializing in the fitness sector, Collector Cup will create a line of shaker cups for all three gaming IPs. Lastly, Innex will develop a new line of Stubbins plush toys, along with the introduction of Pixel Frames décor, which depict fans’ favorite Contra game characters and game scenes.
“Gaming is a lifestyle that is expanding beyond consoles and PCs,” said Jennifer Coleman, VP of licensing and merchandising at Konami Cross Media NY. “Fan engagement is at an all-time high and there’s a big demand for the latest official lifestyle collections and authentic accessories of a fan’s favorite characters. We are pleased to announce this first wave of agreements for the Konami titles with Bioworld Merchandising Inc., Collector Cup, Difuzed and Innex, as we are committed to creating richer connections between our fans and the games they love to play.”