Wife Swap to Be Adapted in Brazil


Banijay Rights has landed new format deals for Wife Swap, including for the show’s first local adaptation in Brazil.

Currently in production by Teleimage, the Brazilian edition will make its debut on Record TV next month. To be known locally as Troca de Esposas, the 11×80-minute series will air weekly in a prime-time slot.

Further local adaptations are already underway with Banijay Group’s Screentime Australia, for an 8×90-minute series to air on Australia’s Seven in 2019; Banijay Studios North America, producing a 10×1-hour version in the U.S.; and Banijay Finland, for a new show to air on AVA (MTV3) in late 2019. Banijay Rights will manage global sales of the finished series from English-speaking territories Australia and the U.S.

Wife Swap is an award-winning reality series that invites two households to swap wives for two weeks.

Elliott Chalkley, VP of sales at Banijay Rights, commented, “The deal with TV Record in Latin America acts as a major format commission for Wife Swap, one of the most iconic entertainment formats in the market. The show’s continuing success on the global stage—and growing portfolio of international versions, including Brazil—is driven by its simple yet highly adaptable premise and real-life setting. The series always guarantees drama-packed prime-time entertainment, but also offers a unique opportunity to explore how we live—discovering whether these families, from different walks of life, can embrace and learn from their differences and find common ground.”

Marcelo Silva, programming VP of Record TV, said, “Record TV is always looking for fresh reality show formats to surprise our viewers. We truly believe that Wife Swap meets what we are looking for as it creates an unusual situation of changing the wives between two completely different families. The challenge of living together in the confinement of a reality show draws the attention of the Brazilian audience, especially the young people and those who are very connected to social networks. We believe that there is a real identification and a constant interest in this type of TV program because it spawns daily conversations across all media extending the scope of the program.”