The Story Lab & Nippon TV Unveil 9 Windows


The Story Lab and Nippon TV have revealed the entertainment format 9 Windows, the first title to be launched from their recent co-development partnership.

9 Windows is a fast-paced, comedic game show-meets-talent contest celebrating ordinary people with outlandish skills. Set in an iconic, interactive studio, each episode features nine contestants with astonishing and unusual abilities, all beamed in from their home through nine “windows,” which are giant studio screens.

Across three rounds, the contestants compete for a cash prize by wowing a studio jury with their hidden talent. Throughout the series, a famous comedy host keeps the laughs coming and action running in this highly original show, which includes viewer play-along at every stage.

9 Windows launched on Nippon TV on September 24, outperforming all the competition in its time slot.  The Story Lab and Nippon TV are bringing the format to the international marketplace for the first time this October, at MIPCOM.

Shigeko Cindy Chino, associate managing director of international business development for Nippon TV, commented: “The launch of 9 Windows has had an incredible response in Japan, and we are excited to see it begin its international journey, thanks to our partnership with The Story Lab.  The format has an irresistible mix of jaw-dropping talent and game show jeopardy that gives it truly global appeal and the potential to travel fast.”

Fotini Paraskakis, The Story Lab’s executive VP of entertainment, added: “The brilliant fun and originality of 9 Windows is testament to the level of creativity that is driving our partnership with Nippon TV. By cleverly combining a gameshow and talent competition, this highly innovative format brings a fresh twist to entertainment programming that feels exciting and unique.”