The Northern Irish indie Green Inc. has been commissioned by the Irish public broadcaster RTÉ to produce the new original travel format High Road Low Road.
Each episode of High Road Low Road will see a pair of celebrity friends or colleagues head off on a trip in which each traveler will get to enjoy a very different vacation experience. Before departing the airport, the participants will choose envelopes, with one traveler getting to enjoy a five-star luxury treatment while the other is set to experience a budget break in the same destination. The pair will meet up regularly to experience each other’s holiday, comparing and contrasting to see who really had it best.
The cast of celebrities is to include comedians, TV soap opera actors, singers, musicians and sports stars. High Road Low Road is slated to transmit in a prime-time early evening slot on RTÉ One.
Stephen Stewart, managing director of Green Inc., said: “We’re delighted to be producing High Road Low Road for RTÉ One. It is first and foremost an entertainment program so will be good fun, but it should also give viewers a contrasting view of places they may want to go visit this summer. We are in no doubt that this fascinating look at different celebrities’ contrasting holidays will be a great addition to the channel’s schedule of factual-entertainment programming.”
Ray McCarthy, commissioning editor of popular factual at RTÉ, said: “As part of our drive to commission original Irish formats for RTÉ One and RTÉ2, this new format gives us a great opportunity to present an informative, celebrity-based travel show, in an engaging way for our audience. This new entertaining travel series will fit in well with other new formats in the areas of finance, fashion and dating.”