Newly Rich, Newly Poor Bows in Serbia & Montenegro


Caracol Television’s Newly Rich, Newly Poor has been adapted for Serbia and Montenegro and premiered earlier this week with the local title Igra Sudbine.

The series, which airs on the 1 PRVA television network in the territories, follows two young men, Brayan and Andrés, with polar opposite lives: one is rich and the other is poor. They will see how life turns upside down when a nurse on her deathbed decides to confess that the two men were switched at birth. With that news, Brayan, who was raised in a humble home and is known for being lazy, will have to take on the role that had been in the hands of Andrés, who has always been surrounded by the opulence given to him by his family and the power he acquired when he took over the reins of the firm Mundoexpress.

Newly Rich, Newly Poor has been adapted in Mexico and Greece after an audience-leading average share of 47.3 during its run in Colombia.

Jesús Iriepar, Caracol Television’s sales executive in Europe and the Middle East, commented: “Newly Rich, Newly Poor has premiered to great success in Latin America and numerous countries in the Middle East and Europe. Igra Sudbine confirms Caracol Television’s standout formats in the international market, and this new adaptation of a proprietary format bolsters the success of other versions produced.”