Prime Video Orders The 1% Club for the U.S. & Canada


Prime Video has acquired the rights to BBC Studios’ hit game show The 1% Club, with a U.S. version set to premiere on the platform in the U.S. and Canada.

The U.S. series will be produced by BBC Studios Los Angeles Productions and Magnum Media. The format tests the nation’s intelligence based on a scientific survey. Answering enough questions correctly earns contestants a place in the 1% Club, an elite group that can say they’ve outwitted 99 percent of the population.

The 1% Club was created by Dean Nabarro and Andy Auerbach at Magnum Media and is distributed by BBC Studios. It has launched internationally in the Netherlands, Australia, Germany, France, Israel, Spain and Turkey.

The U.S. version for Prime Video will be executive produced by Ryan O’Dowd and Krystal Whitney for BBC Studios, Nabarro and Auerbach for Magnum Media and Amazon MGM Studios. Wes Kauble will serve as the showrunner.

“Multi-award-winning The 1% Club is a fun and distinctive play-at-home game-show format where the questions aren’t a test of general knowledge but an opportunity to showcase logic, brainpower and common sense,” said Lauren Anderson, head of AVOD original content and unscripted programming at Amazon MGM Studios. “Contestants of all generations and skill sets have a genuine chance to win—or, at least, brag to their friends. We’re excited to partner with Dean, Andy and BBC Studios to bring their global hit series—an addictive, family-friendly and purely enjoyable show—to our U.S. and Canadian Prime Video customers.”

Valerie Bruce, general manager at BBC Studios Los Angeles Productions, added, “The 1% Club has captivated millions across the globe through BBC Studios’ success bringing the hit format to a wide array of international markets outside the U.K. in just the past few years, and we’re now poised for a major expansion with our upcoming launch of a fresh, new version of the breakout series on Prime Video. The powerful global response to The 1% Club is proof positive that the format has undeniable audience appeal, and we’re thrilled to partner with Amazon to introduce this global sensation to the U.S. and Canada.”