The 1% Club Reaches 15 Territories

BBC Studios has licensed The 1% Club to broadcasters in Sweden and Italy, extending its reach to 15 territories worldwide.

The Swedish version, produced by BBC Studios Sweden Productions, will air on SVT. Blu Yazmine will produce the Italian adaptation for Mediaset.

The 1% Club, originally created by Andy Auerbach and Dean Nabarro at Magnum Media in 2022, has become the biggest selling U.K. format created in the past eight years.

The 1% Club continues to expand beyond television, with a digital extension onf Game.City and a Nintendo Switch experience coming soon.

“The 1% Club is a truly global success—a fantastically consistent ratings hit wherever it plays that entertains prime-time audiences with its playful and highly engaging format,” said Matt Forde, president of BBC Studios Global Productions. “Since launching in 2022, the show’s mix of wit, tension and mass appeal has helped it reach 15 territories, proving its power as a must-watch, multi-platform, entertainment quiz brand. We’re excited to be partnering with broadcasters in Sweden and Italy as the format continues to entertain viewers around the world.”

Andy Auerbach of Magnum Media commented, “From the beginning, The 1% Club was designed to be as inclusive as possible, so a 14-year-old has as much chance of winning as a 40-year-old. Hitting 15 territories is a proud moment and reflects the format’s versatility and broad appeal. We’re thrilled to extend the brand even further through digital platforms and new markets.”