Karen Plumb & Andrea Jackson on Shark! Celebrity Infested Waters

As National Geographic’s SharkFest gets underway and Discovery’s Shark Week is set to begin next week, ITV tapped into the shark hype with the new reality format Shark! Celebrity Infested Waters. From Plimsoll Productions, the new reality format plunges celebrities underwater to face their fears and dive with different species of sharks.

The series premieres on ITV today, with guests Sir Lenny Henry, Ross Noble, Helen George, Lucy Punch, Rachel Riley, Ade Adepitan and Dougie Poynter taking to the Bahamas to come face-to-face with hammerheads, bull sharks and tiger sharks.

Plimsoll Productions’ Karen Plumb, head of factual entertainment, and Andrea Jackson, creative director of factual entertainment, tell TV Real Weekly about the origin of the new format, the collaboration between the natural history and factual entertainment teams to make it, their production hub in the Bahamas and more.