The Floor Heads to Estonia & Latvia

Talpa Studios has landed new deals for its hit game show The Floor in Estonia and Latvia.

In Estonia, TV3 has opted for a daily edition, ordering 60 episodes, while Latvia’s TV3 will air the series across 12 weeks. Both versions will be produced by Elitaz in a newly developed Baltic hub.

Sebastian van Barneveld, director of global distribution at Talpa Studios, said, “We’re excited to add Estonia and Latvia to the ever-growing list of international versions. The Floor was recently named ‘Format of the Year’ by K7 Media, and we’re also seeing renewals being confirmed across multiple territories. It’s an undeniable success, and we’re eager to see where the format travels next.”

Gediminas Jaunius, Elitaz’s chief producer, added: “We’re incredibly proud to bring The Floor to the Baltics and to do so from our own brand-new hub in Lithuania. This format is a perfect match for our region: smart, dynamic, and full of energy. We look forward to seeing audiences in Estonia, Latvia and beyond embrace this global phenomenon.”