NATPE Budapest Spotlight: Keshet International

BUDAPEST: Keshet International’s new cross-media format Touch is based on the simple concept of identifying what’s wrong with a given picture.

“The CEE region is accustomed to more traditional content, but it’s also rapidly embracing new media and platforms,” says Paula Cohen McHarg, the company’s regional sales manager. “As people start to embrace technological advances in entertainment, Touch is the perfect format for broadcasters and brands [looking] to get closer to their audiences, as well as to add value for commercial partners.”

Keshet International is also showcasing for buyers Battle of the Chefs, a reality-based cooking format, and Master Class, a children’s talent show. “Master Class already has a strong track record in CEE, with standout success in Greece and Hungary,” Cohen McHarg says. “We will be showcasing some of our most successful and innovative non-scripted formats at NATPE Budapest,” she adds.