Banijay Asia & Keshet International in Scripted-Formats Pact


Banijay Asia has struck a deal that will see it adapt a host of Keshet International’s scripted formats for the Indian market.

The partnership grants Banijay Asia the option on key scripted formats in Keshet International’s content library, with the aim of adapting them for Indian viewers.

Deepak Dhar, CEO and founder of Banijay Asia, said: “Indian audiences have an insatiable palette for diverse stories and shows, and Banijay Asia strives to meet that demand by inking partnerships with a range of production networks from all around the world. Keshet International has a brilliant content library, and its prioritisation of quality content and storytelling with authenticity, perfectly aligns with our philosophy. Together, we are working to build a raft of shows that will continue to broaden the content offering in our market.”

Keren Shahar, Keshet International’s president of distribution and COO, added: “We are really excited to be working with Banijay Asia to help it identify more dramas and comedies from our library to adapt for Indian audiences. Following successful local adaptations of our Israeli IP as two seasons of Bandi Yuddh Ke (Prisoners of War) and the Telegu adaptation of The Baker and the Beauty, we are looking forward to seeing similar successes with shows from Israel, Europe and beyond!”