Keshet International’s Rising Star to See Indian Adaptation

MUMBAI: Viacom18’s Hindi general-entertainment channel Colors has licensed the rights for a local version of the competition format Rising Star from Keshet International.

The local treatment of the format will be produced by Optimystix Entertainment. The Indian version of the singing-based reality show, which features live viewer engagement, is slated for an early 2017 launch on Colors.

Raj Nayak, CEO of Colors, said, “For the first time, here is a reality show that will not only be live but will also give the viewers sitting at home an opportunity to engage with the progress and build-up of the show. What is beautiful about the format is that it’s instant and live. We are delighted to be collaborating with Keshet International to bring Rising Starto India. Our Channel boasts of having one of the biggest consumer engagement platforms in the country and one can assert that a format like Rising Star couldn’t have found a better stage than ours. The show’s USP is that it’s not only high on entertainment quotient but also has the ability to connect and communicate with the viewers directly.”

Gary Pudney, the head of Asia at Keshet International ,said, “We are beyond excited about bringing Rising Star to the Indian audiences. India is embracing technology more ferociously than ever before and, in partnership with our brilliant partners at Colors, we will be delivering prime time entertainment that satisfies viewers’ hunger to become more active and engaged viewers of high end content.”