Wednesday, May 12, 2021
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Israeli Deal for The 1% Club Format


BBC Studios has licensed the game-show format The 1% Club to Israeli public broadcaster Kan 11.

The prime-time entertainment format tests the nation’s intelligence, based on a scientific survey. The 15×1-hour Israeli treatment will go into production in August and is scheduled to air in 2022.

Israel is the second international market to license the format, after a deal with France Télévisions. The local series will be produced by BBC Studios France for France 2.

The 1% Club was created by Magnum Media, which will produce it for ITV in the U.K. to debut later this year.

André Renaud, senior VP of global format sales at BBC Studios, said: “The focus of The 1% Club on real intelligence rather than how much you learned at school, makes this a really accessible and unique show. Many families and friends have friendly rivalries around who has the most ‘brains’ so I’m looking forward to seeing this entertaining series bring people in Israel together to have fun and play along on Kan 11.”

Tal Fraifeld, VP of the TV division (Kan 11) at IPBC, said: “We are delighted to continue working with BBC Studios on formats. The 1% Club fully meets our programming policy in bringing to our audience content that promotes intellectual skills and knowledge in an exciting manner.”

About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at


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