Hulu Picks Up Love in the Flesh

Passion Distribution has licensed the dating series Love in the Flesh to Hulu in the U.S., among other sales.

The reality dating show premieres on Hulu today. Sales of the U.K. version also include to Discovery (New Zealand), NRK (Norway), DR (Denmark), MTV3 (Finland), TV4 (Sweden) and SIC (Portugal). The format has been optioned by Vincent TV Productions in the Netherlands.

Love in the Flesh focuses on five real-life potential couples who have already formed relationships via dating apps and social media but who have never met each other in the real world. They are whisked away from the pressures of daily life and their screens to explore whether their online relationships can turn into love in the real world.

Love in the Flesh was originally commissioned by BBC Three from producers Ten66 Television.

Rukhsana Mosam, founder and creative director of Ten66 Television, said, “We’re delighted that Love in the Flesh has been picked up so quickly both for tape and format sales around the world. Hulu is a great home for the show in the U.S., and we’re thrilled that they’ve chosen our format and excited to see how the show performs on a commercial platform. What has stood out head and shoulders for us from the first BBC run is the overwhelmingly glowing response from viewers who have welcomed with open arms as the first dating show with a genuinely non-gendered approach to casting. It was clear and really rewarding that the audience quickly picked up the effortless diversity of the relationships reflected in the show.”

Emmanuelle Namiech, CEO of Passion Distribution, said, “From the very first pitch we heard, Love in the Flesh stood out with its inclusive approach to dating and present-times premise. We are delighted that broadcasters and producers around the world have come on board, and we look forward to seeing how the format shapes up in international adaptations to come.”