Endemol Shine Boomdog, part of Banijay Americas, is working with TelevisaUnivision to produce the format Are You For Real? (Cuál es el Bueno?) for Mexico.
The new show is a format developed by Endemol Shine Boomdog, Endemol Shine Italy and TelevisaUnivision. The guessing game sees three contestants take to the stage with a supposed talent, job or characteristic, and it’s up to three famous guests to decide who from the group is telling the truth.
Televisa will air the local version in Mexico. The treatment will feature Andrea Legarreta, Paul Stanley, Erika Buenfil and Ricardo Margaleff, as well as comedian Mau Nieto and model and presenter Tania Rincón.
Alejandro Rincón, CEO of Endemol Shine Boomdog, said: “We are excited to continue our successful partnership with Televisa with our latest joint production effort, Are You For Real? It’s truly the perfect show for the entire family to enjoy together this summer and find out who is real and who is not.”
James Townley, global head of content development at Banijay, added: “Are You For Real? has all the ingredients for a hit game show—it is fun, entertaining and play along for the whole family. We’re thrilled to have been able to help bring this epic guessing game format to life, with support from the Banijay Creative Fund.”
Leonardo Pasquinelli, managing director of Endemol Shine Italy, commented: “I am proud of my team for developing a unique and original offering. We hope to see the format traveling around the world and becoming a household name like Your Face Sounds Familiar and Deal or No Deal!”