Endemol Shine, Mediacorp Partner on Game Show


SINGAPORE: Cash Struck!, the first co-production between Endemol Shine Asia and Mediacorp, is set to premiere on Channel 5 in Singapore in February.

In the 26-episode game show, contestants in teams of two have to guess words that link two pictures, earning tokens on a giant digital screen, for a cash prize. Mediacorp and Endemol Shine are jointly developing and producing the show, which was originated by Endemol Shine Israel and Create It Studio.

“We are extremely pleased to partner with Mediacorp to co-produce this brilliant new game show which has wide audience appeal and digital potential,” said Fotini Paraskakis, managing director of Endemol Shine Asia. “We are very keen to increase our local partnerships here in Singapore to create and commercialize content that can be viewed locally, regionally and internationally on any platform. We see strong synergies with Mediacorp and look forward to doing more great shows together.”

Lee Hung Sheng, assistant lead audience and content for the family English segment at Mediacorp, added, “Channel 5’s content strategy for the year ahead is to keep building on high-quality local and international programs that bring entertainment and information value to our audiences. Our partnership with Endemol for Cash Struck! exemplifies this. The collaboration has created a constructive exchange of production knowledge and skills expertise to enhance our offerings for the local audience and advertisers.”

The show premieres February 6, airing in a 7:30 p.m. slot on Monday nights.