Mediacorp to Release Radio DJ & Streaming Competition Formats

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Mediacorp has revealed it is relaunching the radio DJ competition The Sound Makers as The Star Voice and debuting the new series Streamers Go Live, featuring online personalities.

The Star Voice sees nine aspiring radio DJs learn from the industry’s best and take on challenges where they will be judged for their creativity, voice control, intonation, dramatic performance skill and teamwork.

Contestants will be mentored by veteran radio personalities DJ Dennis Chew, DJ Pan Jiabiao and DJ Zhong Kunhua. The show previously provided a launchpad for the careers of many working personalities today, including YES 933 DJs Chen Ning and Zhu Zeliang. The competition show is set to begin airing on meWATCH, Mediacorp Entertainment YouTube and meLISTEN on July 21.

“Over the years, Mediacorp has discovered many outstanding radio talents, many of whom have grown with us and gained much popularity with our listeners,” said Simone Lum, head of growth and audio at Mediacorp. “We are excited to launch The Star Voice, as part of our commitment to uncover and nurture local talents and to showcase their talents through our multiple platforms. We cannot wait to see what our nine aspiring DJs have to showcase and invite all our listeners to join us on this exciting journey!”

Mediacorp has also introduced Streamers Go Live, billed as a live-streaming e-commerce reality show. Over three months, local personalities are split into two teams helmed by veteran artists. The contestants include artists, influencers and TikTokers. In their teams, they will face the ultimate test: three two-hour livestreams, one per month, as they compete to outsell the opposing team. Audiences can participate in real-time chats and browse products during the streams. The contestants are judged by their sales strategies and showmanship, as well as their viewership numbers and engagement rates.

Streamers Go Live will begin airing on meWATCH and Mediacorp Entertainment YouTube channel on July 8. The live streams will take place on July 12, August 2 and September 27 on LIVE+. The first group of contestants includes Das DD, Isabelle Quek, Ke Le, Maxi Lim, Paul Lee, Shawn Thia, TaiTai Chan and Xi Xi Lim.