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Deal With It! Heads Around the World


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Keshet International (KI) has collected a raft of new sales and reorders for its hidden-camera game-show format Deal With It!, including a deal with Planet TV in Slovenia.

KI has also licensed the format for the first time to Magnolia in Italy, Italian-speaking Switzerland, Italian-speaking Monaco and Malta. Currently airing in Slovenia, the 22×25-minute series, known locally as Znajdi Se!, is produced by Supermarket Productions for Antenna TV’s free-to-air commercial channel Planet TV. In Italy, Magnolia is producing 45 45-minute episodes for the Discovery-owned general-entertainment channel Nove. Known locally as Deal with It: Stai al Gioco, the series will premiere weeknights at 8:30 p.m. beginning Monday, October 14.

KI has also secured a number of reorders for the format, including a second season with Kanal 2 in Estonia. The follow-up run of ten episodes is slated to premiere in early 2020, after a hiatus of six years.

In addition, Record has ordered six additional episodes to the fourth season in Brazil. Produced by Record TV Networks, the series is known locally as Faça e Disfarça (Do It, And Don’t Get Caught) and broadcasts as a segment within the popular Programa da Sabina.

Meanwhile, KI has also sold the finished tape of all three seasons of the U.S. version of Deal With It! to SIC in Portugal, Angola, Mozambique and Cape Verde.

In Deal With It!, ordinary people meeting someone for a coffee or a meal are asked to participate in a game for a chance to win a cash prize. All they have to do is exactly what they’re told. It could be weird, funny or crazy, but they mustn’t lose their cool or quit, and—most importantly—they mustn’t be found out by the person they’re with. As the contestant stumbles through the stressful situation, comic hosts in the control room provide commentary.

Based on the format by Keshet Broadcasting and United Studios of Israel, Deal With It! has been sold into 22 territories to date, including Germany (ZDF NEO), Canada (W Network and Vrak), Spain (TEN), Mexico (Televisa), as well as Romania (Kanal D), Czech Republic (Prima TV) and the U.S. (TBS), where it ran to three series in all three territories.

Keren Shahar, KI’s COO and president of distribution, said, “Deal With It! is already one of our bestsellers, so it’s exciting to see it making something of a comeback, with new territories coming on board in Europe and other clients bringing it back. An out-of-studio hidden camera game show, Deal With It! is still a fresh, entertaining and cost-effective format to produce, which makes it a very attractive proposition in today’s market.”








About Alison Skilton

Alison Skilton is an associate editor of World Screen. She can be reached at [email protected]

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