The Traitors Creator Ties Up with Banijay


Banijay has entered into an exclusive global development deal with creator and producer Marc Pos through his independent label MPLab.

The partnership is concentrated on driving the development of new entertainment formats. Pos is a creative entrepreneur and is behind The Traitors (All3Media International), recently named “Format of the Year” by K7.

His label, MPLab, comprises a growing collective of esteemed creatives, including format developer Kirsten Jan van Nieuwenhuijzen, who is exclusively affiliated with the company. Pos and MPLab will be working with Banijay’s chief content officer of development, James Townley, to devise original non-scripted formats with broad international appeal.

Under the partnership, the rights to all IP created will sit with Banijay and be available to its portfolio of production labels and distribution arm, Banijay Rights.

Townley said: “Marc’s creative talents are irrefutable, and we feel fortunate to be welcoming him to the Banijay fold. The deserved success of The Traitors has enthralled the industry and illustrated, with our own recent traveling hits Good Luck Guys, The Summit and The Fifty, that good shows are still able to draw global audiences. As K7’s ‘Distributor of the Year,’ we feel we’re the perfect partner for MPLab’s ambitions, and look forward to collaborating on original IP that influences the cultural zeitgeist.”

Pos added: “Banijay is the home of the superbrand. With a vast production network and leading distribution unit, it is the perfect testing ground for new formats, and in partnering with James and the group’s producers globally, I look forward to exploring, and rolling out, an ambitious development slate internationally. Here’s to creating the next ‘ones to watch.’”