Monday, September 27, 2021
Home / Top Stories / The Perfect Dessert Recommissioned by Keshet

The Perfect Dessert Recommissioned by Keshet


ADVERTISEMENT

Israel’s Keshet 12 has ordered the baking competition The Perfect Dessert for a second season.

Originally developed and produced with Keshet Broadcasting by July August Productions, The Perfect Dessert ranks as Keshet 12’s highest-rated baking competition show to date, with an average rating of 17.7 percent and 28.1 percent share across its premiere season. Season two will again be produced by July August Productions, with Keshet International distributing.

Ilanit St Hirsch, Keshet 12’s head of programs and acquisitions, said, “At the beginning of Covid-19, we got the inspiration for creating the format when we’ve learned that the best-selling household electrical appliance in the U.S. was a bread maker. That data was the first seed. Then, we’ve watched the social media feeds getting packed by spectacular homemade baking images and videos, and that drove us to develop the format with July August Productions. Our ambition was to tap into that trend. Nothing prepared us for how well it engaged and entertained Israeli audiences here on Keshet 12, so reordering it for another season really is a no-brainer.”

Sivan Morag, July August Productions’ executive producer on The Perfect Dessert, added, “Because it incorporates lots of other skills like design, creativity, physics, chemistry and even architecture, I think of The Perfect Dessert as more of an art show than a baking show! Contestants just have one dish, one attempt to amaze the judges and progress. The term ‘perfect’ is so open to interpretation, and it sets such a high standard that it creates a mechanism where these home bakers are almost competing with themselves, rather than against each other. This is what I think makes The Perfect Dessert feel so very fresh, innovative and unique right now.”








About Kristin Brzoznowski

Kristin Brzoznowski is the executive editor of World Screen. She can be reached at kbrzoznowski@worldscreen.com.

ALSO READ

The Format People & Litopos Align

The international format consultancy The Format People (TFP) and the Latin American content provider Litopos Producciones have formed a new strategic alliance.